I think this is the right take. If you assemble a team around the vision to colonize Mars, you will get a bunch of amazing people that are (for a while) willing to put up with crazy work.

Trying to force this on an existing culture will be hard, and doing the “extreme pressure” bit with no vision beyond “more free speech” seems impossible.

Maybe he will get there and in a few months the remainder will have coalesced around the joy of shipping good features fast. But things like labor laws and the FCC consent decree will provide a strong legacy drag.