Songkick pivoted too late into trying to establish their own thing, but by that time were deep into affiliate revenue from existing players. They'd painted themselves into a corner they couldn't get out of.

I interviewed there very early and was very impressed by the team, but I also declined as I already had experience in the music industry and I believed you had to build alternative ticketing and meaningful data for artists, promoters and venues to be in a position to move up the chain (venue size)... I also believed you had to start small and go slow and go up that chain at the same speed artists do... that a ticketing company should have their own fans, the artists... that it takes 1-2 decades to beat the Ticketmaster racket.

In the early phase Songkick were looking at a business model which was "we'll sell you merchandise for that gig you went to" and only later was "we'll sell you the tickets"... by the time they'd pivoted they'd had too much investment and needed revenue, and they took the affiliate revenue which then made it hard to pivot.

It was a good team, a good company, and I remain impressed with what they achieved as well as having the guts to sue Ticketmaster whilst taking the affiliate revenue. But in the end, I wish they'd have understood the touring aspect better and sooner.