On a theoretical level, a service like Cloudflare is the most terrifying entity on the Internet I'm aware of. They've accumulated an insane degree of insight into the traffic flow of the web (since their entire service is essentially acting as a HTTPS middle man), and their business is offering protection against bot spam that could ruin most websites. Even if they aren't operating the bots themselves, they're essentially displacing the bot problem to the unprotected websites. Like the overall
shape of this operation is something the cosa nostra could have cooked up in the 1970s.
However, being on both sides of this, both operating a bot for my search engine, and operating a web service that is aggressively targeted by bots. They're not actually bad to deal with.
The big unanswered question is how they'll manage to stay good given the obvious incentive of abusing this setup. Maybe this CEO has a moral backbone, but will the next, and when they're acquired by the Meta-Amazon-Alphabet group in 15 years, will they still stick to these principles?