We can get them to go faster, just seemingly not for the public.
It was weird to buy my new Macbook Pro and after 3+ years, it was .2ghz slower than my old one. Now of course it has more cores, better instructions, etc... but it was still a weird thing.
Apple's done a great job of explaining the benefits of new ones to the consumers - they don't. I'm not being sarcastic. At the end of the 90's (and still largely today for most PC companies) its all about specs. Apple sold what you can do with each computer instead in a good, better, best format. I bet a large amount of computers sold at the Apple store never have the sales associate mention the clock speed.