In this case the game is to find X where X is the percent of concert goers willing to pay scalpers. Then you buy the bottom X% of tickets for the current price and list them for more money. This is easy to do because the auction site tells you the number of remaining tickets.
Since there's no supply of auction tickets left, scalpers can now set the price. And since they paid the lowest price out of any of the ticket holders, they hold all the power.