There is no such thing as a "fair" way to sell anything where demand vastly outstrips supply.
There are just choices about what resource you want to prejudice for: money, time or luck.
There are just choices about what resource you want to prejudice for: money, time or luck.
Who should get to see Taylor Swift? How much should they pay? How should profits be distributed?
These are philosophical questions. If you assume a particular set of answers to these questions, designing the correct sales process is not difficult. But everyone has a different set of answers.