Once a media is accepted and known by the multitude it becomes performative, a spectacle where authenticity vanished preempted by new social rules. Beaudrillard's hyperreality describes the situation where we don't live in reality anymore but in the image of the reality we build, akin to an AI learning from data generated by another AI. It seems our current internet culture - heavily centralized, and universally used - is hyperreal, a performative space bound by rules of how to act, how to be accepted, what to say and not to say. In this kind of constructs I believe authenticity vanishes.

I wonder how we might prevent this things to happen. I suspect it's linked with demography and popularity, something something Dunbar's number related.