But the advertisers might leave.
People that claim "brand safety" honestly kind of make me laugh, look at all the World Cup sponsors...don't you think Qatar using slaves (some of which have died) to build the stadiums would be...not safe for your brand to associate with? I would, but they still are advertising, because the audience is massive. I think people dying from something you're helping to fund through advertising is probably worse to be associated with than a tweet saying "own the libs" is 3 pegs down from your ad. Call me crazy.
The sad thing is that people are suckers who actually believe alot of this corporate PR.
[1]:https://www.nytimes.com/2020/08/01/business/media/facebook-b...