This is a good question.

The way to think about us is more like a home insurance. When you purchase a policy, your home is covered if something happens to it for one year. When it expires, you can renew it again. If the insurance goes out of business, you can choose another carrier or find another alternative.

It’s not so different with us. You purchase a subscription, and it covers you for one year if you pass away during that time, and you can renew it afterwards.

The services we offer never extend more than 6 months after one’s passing, so you don’t have to really be worried about us being in business for more than 18 months after you become a user, which is really not excessive and in the ballpark of most other services you use.

Edit — Typo.