FTX and SBF avoided this and really any scrutiny by repeating the correct words and opinions, but were actually fraudulent under the surface.
It goes to show how shallow it all is.
The company is having problems because they have too many employees (5000+), sky-high expenses, and very little revenue (due to falling crypto prices and the implosion of NFTs). If they want to succeed, they need to be making money. It's as simple as that. Cries of "we're getting cancelled!!" isn't going to save the company.
Most crypto volume will continue to be in unregulated exchanges, traders just maybe will be more vigilant about not leaving money in them.
His big mistake was making an enemy that was sitting on enough fake token to crash the exchange. Had SBF stayed on good terms with Changpeng Zhao FTX would still be around today and could probably have survived for many years.