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I am certain the advertisers love this. All ads are intrusive, and generally the more intrusive the more expensive.

Yes but intruding into private audio calls is something users would be heavily suspicious of. It's not hard to imagine a non technical users thinking "OMG they're showing me ads based on my calls". Lots of people already think this.

Also its one thing to show an expensive ad on a screen that the user is actively looking at (that might actually be effective), and another to show an expensive ad on a screen that 95% of users are not looking at.

If true this will end up selecting for less technical people, which will mean it'll turn into an ad feed full of quack garbage that is aggressively marketed to less technical people.

But the ads they show will be based on your calls right? Because, how else...

Why would they have to be based on the calls? Facebook already knows a lot about the participants.

Has Facebook ever indicated they're capable of a "yep, we've got enough info on everyone, we're good" attitude?

My reply was to “how else…”

The call to action piece is missing because even if you see something you want to click-on you will avoid it because you have a live call

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