None of what you wrote makes them sound like a "bad actor". All of these are good things for a failing business. Why shouldn't a photo editing app be $10/week? If you don't think you are getting that much value out of it then don't subscribe. Yet there is probably a group of power users who will gladly pay that amount. Evernote needs to be catering to them, not the millions of users who will endlessly complain but never spend an actual dollar on their services.