Based on the two examples I looked at on the posted page, one was a brainstorm ideas list for how to promote Notion AI which was fairly obvious. It did not include anything novel, just literally spit out what a quick Google search for “ideas to promote a new product” would have. I suppose you could say that it saves you the search but if you aren’t someone who understands promotion inherently then you’d need more info in the first place and if you are then this list is unnecessary as you’ll already have a promotion strategy in mind.

The second example was the AI writing a blog post introducing Notion AI. This is what I really referred to as a noise machine. The reason you need a blog post like that in 2022 is not for people to read but for Google’s indexer to read so that it gives your page and site all the points and you get better SEO. In other words the whole concept of this has gone off the rails where we have computers writing articles for other computers to read, which will ultimately be fed to another “AI” to learn from to write better articles for computers to read. Why are we perpetuating this circle jerk? Wouldn’t it be better to fix some core issues?

Lastly, I think the tech that allows you to turn a sentence or two into a coherent article is quite exciting. But I think this is somewhat the wrong application for it.