> I would suggest (and personally believe) that the idea of "ick, ads" is our own personal niche that moves us away from the centre of the bell curve.

I personally believe this too, which is why I think there is a legitimate case for advertisers to give audiences the ability to opt-out of advertising. Some of us hate adverts so much it puts us off the product you are advertising. I know it does for me. It's probably better for your company not to advertise to me, or people like me.