Selling hydrogen as green is a way for them to stay relevant.
This is in part because the actual scientific production of it via electrolysis predates batteries and dynamos, and instead involved generating electricity by rubbing things together, and the ancient Greeks doing this is why electricity is named after their word for amber.
Personally, I made it myself at single-digit-years-old with a battery, some wire, two pencils, two jam jars, and two yoghurt pots to stand the jam jars on.
Making hydrogen storage systems might not be a DIY option, but making the stuff itself certainly is.
It's already available in convenient and practical forms for people who do have a use for the stuff, and production is sufficiently efficient for it to not be an obviously bad idea for energy storage.