As this operates in the "Open Spectrum" I suspect it's very geographically constrained, as the spectrum is allocated differently from country to country. I would have to check but I'm not sure there's an equivalent in the UK, for instance, which you could operate without an amateur radio license.

EDIT: Scratch that, looks like there's a frequency it can use in the UK:

"Both LoRa™ and LoRaWAN® use the 868Mhz radio frequency that is license exempt in the UK. This doesn’t mean you can use this frequency as you like. There is set a set of rules defined by EU ETSI EN300.220 (pdf) the most pertinent of which is the duty cycle that defines for how long a transmitter can transmit."