Some challenges arising out of human-meaningful names that any registry of names needs to tackle:

- Inclusivity for future generations. Early adopters should not crowd out late adopters of all the desirable names

- Community ownership or geographical indications or false advertising (eg: DarjeelingTea.com should only be owned collectively by farmers in that particular region)

- Prevention of abuse or trademark violations (eg: Nestly should be able to sue and win the case on merit against somebody who registers nestlekillsbabies.com)