What is so great about it? It's algo, infinite scrolling, monetization models?
These are generally time sinks and engagement is what it's optimized for, but as a platform how is any different than what Vine or any other similar platform made before?
People uploading hours of their skits/rants/dancing etc... and calling it content has never appealed to me, hence why I never bothered with Social Media. But I'm genuinely curious, what makes it a 'great app' amongst technologists?