Think Like a VC
dbasch.posterous.com
dbasch.posterous.com
^ I completely agree with this. I've been asked many times "How big will this get?", and being the modest person I am I would reply "I don't know.", because I am a realist and I know things can be hit and miss -- I really didn't know... but I've since learned that modesty doesn't sell. At all. Be ready to answer this question.
http://37signals.com/svn/posts/1805-lets-just-call-plans-wha...
About the only thing I found objectionable is the equation of "changing the world" to "making a shit-ton of money". These are not synonymous, there are plenty of efforts in one category but not the other.