> According to internal documents viewed by CNBC, SpaceX has spent more than $160,000 on the Twitter ad campaign for Starlink in Australia and Spain so far.
Your definition for "a bunch" is a bit questionable, but good on you for posting the source.
Your definition for "a bunch" is a bit questionable, but good on you for posting the source.
I think if it had been $500k or $1M I would've called it a bunch, but $160k seems low.
[1] That's right M is for a thousand, because M is a thousand using Roman Numerals. You thought you would never have to remember that.
The ad campaign SpaceX is buying to promote Starlink is called a Twitter “takeover.” When a company buys one of these packages, they typically spend upwards of $250,000 to put their brand on top of the main Twitter timeline for a full day, according to one current and one former Twitter employee who asked to remain unnamed because they were not authorized to speak on behalf of the company.
Which means 160k spent is actually well below typical deal and these deals are pretty normal for Twitter. So one may actually be worried that maybe SpaceX got a deep discount or something.