Does anybody else get the feeling there might be some clever marketing agency behind all this?

Louis persona seems so well thought out and is applied in every aspect. I never met the guy but it is astonishing how well he is following his known character in every public appearance.

Maybe he is just a well organized micromanager of himself. But if you think about the slight change of tone from his "Louis C.K." show on to his "Louis" program that brought him all his success. I just can't believe that this is all him on his own.