Honestly, this doesn't sound much different than a year ago, five years ago, or ten years ago. Companies never seem to be serious about hiring: they go fishing but never reel anyone in, they ghost you after a few communications, they reject your application with automation, and even if you have an internal referral, the referrer is usually only able to do "Go apply through the normal funnel and if you get through the automation, I'll vouch for ya!"
I've got ~20 years in the industry, including startup-sized companies, medium sized companies and FAANGs. Every job hunt for me is still around 100 applications : 10 interviews : 1 offer. These ratios have remained pretty reliable through bull and bear hiring markets.
I suspect people for whom "jobs are falling off trees" are rarer than HN commenters might have you believe.