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lapser

> Apple is doing the labeling of its users on device

Do you have a source for this?

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https://developer.apple.com/documentation/adsupport/asidenti...

Android has one too:

https://developer.android.com/reference/androidx/ads/identif...

That's a device specific identifier. That's not labelling users on device.

I just opened Apple News, it has a for you page and it shows me articles that are interesting to me (tech and cars), and a nice ad below them for cheap car loans.

How did the Apple server know what articles to serve me? I never asked for them explicitly.

So I was labeled as a user that likes tech news and cars, and the server automatically sends me stuff relevant (articles & ads) to these labels.

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