> It seems to me that they do care about user privacy. I haven't seen any evidence yet to suggest that they don't.
I think it's about priorities. The way you can tell when a company cares about something is when you see them give up something else they want to have it. In the case of privacy, they could show that they care by not collecting gobs of telemetry about every time a user plugs in their laptop, every time an executable is run, and exactly what a user looks at in their app store, and for how long. But they do collect all this data because it helps them both with advertising and with "improving" the product (using scare quotes because it's not clear to me what metrics are used to gauge "improvement"). I don't see _any_ effort made to protect Apple's users from Apple itself, and that's the core privacy problem: the mere existence of a massive store of all this data presents a very real risk to users.
> Where do you get the idea that they're not subject to the same restrictions?
The lawsuit alleges that Apple is not subject to the same restrictions it imposes on others. From the article:
> Apple’s iPhones and other devices contain settings that purport to disable all tracking and sharing of app information, but the tech giant continues to collect, track, and monetize their data even after consumers have chosen to disable sharing, it said.
Logically, this suggests that iOS will restrict other apps from tracking behavior across apps/sites, but Apple is leveraging its privileged position as the device and OS manufacturer to remain immune to those exact restrictions.