People want to increase their exposure to crypto via leverage. For example:
1. Collatorize BTC to get USDT
2. Use the USTDT to buy ETH.
3. Use ETH to collatorize to get USDT
4. Use USDT to buy sh*tcoin
5. wash, rinse, repeat
If everything goes up, you can make a ton of money. If things go down... you lose everything.