There definitely is. Personalization is more effective than blind advertising. This can be either a benefit or an extreme drawback depending on how you see the economic system
> We have seen social media bubbles that arise due to algorithmically driven content discovery/suggestions.
Imo these platforms are bad for personal growth and should be avoided, but so should TV for the exact same reason. You could replace internet with TV in this situation, the addiction problem would still be the same. Getting rid of social media wouldn't solve the media addiction problem
The additional problem with bubbles and personalization is it targets more aggressively, which can lead to people getting targeted by predatory advertisements. The initial problem here isn't the personalization, it's the fact that the economic system is predatory. Personalization is just pouring gas on the fire