- lists all models on the homepage, along with products like Solar Roofs and panels
- The order button on any model's page has a compare button
- Specs are also available on the model's page
- Allows for payment with minimal clicks
- Shows financing / fees choice depending on state
I think this is because Tesla, like Apple is a deeply vertically integrated company with financial and company-value incentives around marketing and selling mass-market luxury goods honed in on the idea of consumer-friendly, tech-savy products / services.