https://www.theguardian.com/technology/2019/jul/26/apple-con...
Digital assistants do not exist to serve you or your interests. You should assume that your every interaction with one will be exploited in some way for someone else's benefit, or leaked and/or sold to some third party without your knowledge, or both.
I'm not saying apple isn't wrong for what they're doing to sneakily drive more traffic to their own services for profit, but this is exactly the sort of thing you should expect.