I think the point here is that Lego is fondly remembered as -- and maybe even should be -- a gender-neutral toy. There was never anything inherently male or female about Legos. In fact, I remember playing with my younger sister often -- I'd be building a spaceship on one side, and she'd be putting together a house on the other.

The problem is that Lego has gotten away from being a gender-neutral toy and is now marketed specifically to boys. And the travesty is, they've dug themselves such a deep hole that the only way to get back any female users is to pander to their lowest common denominator.