Decisions as simple as "What phone will I buy" are an insanely complicated calculus of thousands of micro-decisions and trade offs.
People like MG like to pretend that they have themselves all figured out, and THE reason that the iPhone is superior for him is "the little things," or they buy Android because "its an open platform."
Its all bunk, they bought it because, hey the phone does what they need it to, and for some damn reason that particular configuration of options happened to strike a chord with them.