Its not true that the pieces will only ever fit in one way.
The reality, I've come to realize after playing with these things quite a lot recently, is that they're simply 'higher-resolution'.
For instance, I have watched this brick (from a Star Wars ship)
http://cosmicbricks.ecrater.com/p/11804345/lego-dark-bluish-...
become variously, a foot, an ear, a beak, part of a dragon's wing, part of a temple, part of half a dozen spaceships of completely bespoke design, part of some sort of epic death dealing mechanized tank/robot thing, and probably several more models where I didn't even notice it.
Whereas I had to be content with "8-bit" round shapes with my old Lego brick pieces, my children and I are able to produce models with much higher resolution - and that're pretty satisfying.
My kids play with these "model" kits by building them as per the instructions, learning a few new construction techniques in the process, playing with the finished model for a day or two, then tearing them apart and applying any new techniques they discovered into their constantly evolving storyline.
Just like Dad did... does...