I was referring to the broader argument, not just the gender aspect.
And, yes, I think people do want change. This is proven by the success of Apple and Pixar who both reject a lot of commercial demands.
And, yes, I think people do want change. This is proven by the success of Apple and Pixar who both reject a lot of commercial demands.
I play Lego star wars the game, and obviously I now want all the characters in real Lego.
Doing movie/character tie ins, gives customers what they want.
I was pretty excited to see http://www.legosuperheroes.com/ (Lego are making a new superhero range in January).
And for people who don't want the movie tie ins, there are still tons of generic building sets you can buy.
It references gender once and movie tie-ins not at all.
I actually think movie tie-ins are pretty reasonable especially from one of the best movies ever made (Star Wars, not the pre-quels) as well as some of the best animated story-telling and characters ever made (Pixar).