Lifetime Plex for goes on sale a few times a year instead of $120 it goes down to like $75. Everybody (including me tbf) just waits a year until a sale and buys lifetime. I don't know why they keep offering deep discounts on their lifetime pass because their userbase has an upper limit - there's only so many people interested in running their own illegal piracy server

Depending on how long you're willing to wait, their emails regularly have 20-50% off discounts on the lifetime pass