Fully automated indoor grower: Grow fresh produce on demand
indiegogo.com
indiegogo.com
23WH/day is also unbelievably low. A Chromecast draws 24WH/day just idling.
Given the grow lights, 550W probably is the power consumption. It would depend on how long the lights run per day, but an 8 hour on cycle would be 4.4kWH/day plus whatever it consumes without the lights for the other 16 hours (presumably a much smaller amount).
Except for the device function which provides access to "key parameters in real time".