It’s possible that I just misunderstand the landscape, I suppose. For my particular case though I work at a small business in the US that uses AWS cloud services for deployment of our application. One of the dependencies of our tech stack is an industry standard application (it’s ubiquitous in our space and has no accepted alternative in our industry) whose per-instance licenses cost are nearly half my yearly salary. After factoring in a second instance for HA, it’s a full engineer‘s pay. In order to make sure that we have a cloud offering that can be used without any data leaving the EU or talking to a US company, our overhead increases to the point that we’re running with one less engineer than if we could all use the same stack.
We do not collect any PII for longer than is needed to fulfill requests and we have no other revenue stream (no ads or connection to ads) other than customer subscriptions.
So, for my team, the impact of compliance has been painful.
If it turns out that I misunderstand some aspect of compliance here, I’m happy as that is good news for me.