I won't eat bugs, lab grown meat, algae, or any other experimental food until the rich do it first, and do it consistently, not just once as a demonstration.
My logic is simple. If the rich don't embrace an innovation, it tells me that the innovation is either not what it's cracked up to be, that it gives a poorer quality product than the traditional option, or that the rich think the innovation is for suckers or the poor. If that's the case, I'll stick with the traditional option.