So, for those who are selling things: How are you doing it? What has changed for you in the current environment? How is it going for you?
For those being sold: How do you wish people sold to you? Is there something they do that could be more convenient?
For example, I've had a ton of cold emails come from people scraping linked in and GitHub and assuming I need their product.
Honestly I hate it and it never works on me, but they probably do it because it works on other people.
Just please be honest in your email. My eyes hurt from rolling at the cold emails that pretend to be personalized to me but clearly are templated.
There is that legend about the salesman who could "sell ice to Eskimos", but I think that the strength of your product matters more than the skill of the salesperson.
It's also living dangerously: if the realized product comes close to what's imagined that's a very good play. If it doesn't it can be a ticket to the courtroom.
Also it's not an unusual situation for a first sale (particularly in consulting services) to be not at all reproducible and for there to be a long road to go from that to a playbook that works consistently.
You probably communicate a lot of the same information on each call. Package that up into blog posts, landing pages, and YouTube videos. Talk about it on podcasts. Recycle this content for social media.
Make sure prospects see your content on their journey before they hop on the phone with you to pre-sell and qualify, and after the call to solidify and reinforce your value prop.