More of the same will continue and the GDPR will only be used coercively as an attack against competition or companies others don't like.
It's really a major blow for small businesses that want to work in the EU. EU desperately needs more small tech business so it's quite sad.
I would love a law that said what people think GDPR says. That you have to tell people if you were selling their data to third parties and to please not do that. This is simply not what GDPR is in practice.
The road to hell is paved with good intention.