True or not, "reliability bordering on childproof" can be a compelling sales pitch. And reputation is bound by recall, of whuch Arduino has plenty: brand X might have the best reputation imaginable amongst those in the know, but if you aren't in the know and you haven't ever heard of X all that reputation won't affect you. For all you know, X could be terrible. If there's another brand Y you have heard of, and only half of what you heard was negative, brand Y has at least
some reputation (the non-negative half) positively affecting you.
That's the basic mechanism of why so much advertisement is just about brand awareness, not talking about quality at all: "I've heard a lot about them, and not everything has been bad" is less bad than "never heard about them, even if they were really terrible I wouldn't know"