I like the interface a lot, and it certainly seems well architected (in that I've had it open in three tabs simultaneously and not noticed any lag whatsoever).
However, to use an idea from the Intercom.io blog[1], what job would I hire this app to perform?
Well currently it could be used by brand managers to see how popular or unpopular a given topic or person is, or to have an easy way to digest overall stats about the topics social presence.
You could also do things casual like just seeing how people feel about Obama compared to Justin Beiber or android phones or use it while watching a live event to see what people are saying about it. Live results are one of the ways this stack really shines.
As far as where we are going to take the platform, we have some strong ideas ready to implement provided we get the right investment group interested. Lots of things that would be more interesting to those wanting to hire this to do a "job" for them or their company.