tangentially, there is one lesson content providers need to learn from tiktok. listen up, Instagram, Snapchat, Facebook and Youtube, and no doubt soon Twitter: Improve. Your. Algorithm. you do not need twist your content into a copycat format, like a teenage girl following fashion trends. tiktok is successful because it has an incredibly effective algorithm. that’s it. it’s no more complex than that
it’s insane to me that these platforms with masses of content freely available to them are so delighted to jump straight to abandoning all of that and cloning another app. just use the content that is already there, but show it to me better
I regularly go to my youtube recommended feed. what do I see? 5 videos I’ve already watched. 4 videos I’ve passed up on watching countless times. 3 videos I have no interest in, and maybe 1 that I might consider watching. why? because youtube’s algorithm is awful. the solution to this is not for them to pivot to stupid information bytes, but for them to make a better damn algorithm