<i> for things that should be italic for visual reasons. For example, the titles of books.
<em> for things that are emphasized, as in emphatic expressions within text. For example "You'll get nothing and you'll like it."
<em> for things that are emphasized, as in emphatic expressions within text. For example "You'll get nothing and you'll like it."
> It's worth noting that the W3C specification says that a reference to a creative work, as included within a <cite> element, may include the name of the work's author. However, the WHATWG specification for <cite> says the opposite: that a person's name must never be included, under any circumstances.