I think Musk wants a do-over for X.com. Whatever that means. Some kind of everything app.
If true, he bought Twitter for the branding, rather than build a new brand. If true, Twitter is about to get an extreme makeover.
$44b seems ridiculous to me. But what do I know? I've never understood the point of Twitter. Whatsapp, a mere chat app, sold for $16b. And Musk builds rockets and launched the EV auto market and...
--
I highly recommend Jill Lepore's podcast about Musk called The Evening Rocket.
https://www.pushkin.fm/podcasts/elon-musk-the-evening-rocket
"Elon Musk’s visions of the future all stem from the same place: the science-fiction he grew up on. To understand where Musk wants to take the rest of us – with his electric cars, his rockets to Mars, his meme stocks, and tunnels deep beneath the earth — Harvard professor and New Yorker writer Jill Lepore looks at those science fiction stories and helps us understand what he’s Musk missed about them.
The Evening Rocket explores Musk’s strange new kind of extravagant, extreme capitalism — call it Muskism — where stock prices are driven by earnings, and also by fantasies."