—I’d say it’s the other way around isn’t it? Wouldn’t Markdown be a subset of HTML, since all markdown can be expressed in HTML but not all HTML can be expressed in Markdown?—
Edit: Markdown can contain HTML that gets meaningfully interpreted as markup as well.
I’d also say HTML is not difficult to write, even for someone new to the concept. I don’t think anyone making their GeoCities homepage was too strained learning HTML, and those were leagues more advanced than what’s possible with only Markdown!
If you want people to be excited about self-publishing online again, it’s probably best to start with the markup language that allows for some fun :)