The whole article feels like profanity filled, nostalgia driven passionate drivel void of any actual analysis. As someone who was not familiar with either of the logos before today, I don’t think the new one is “shite” compared to the old one
But it's not worth a crusade over. I find it interesting how emotionally attached people (myself included) are to brands, sometimes. A bad rebrand (or even a clever, but sufficiently different rebrand) can feel a bit like cutting down a big old tree in your yard. Why are you getting rid of something so old and beautiful? There are some good reasons, but it still hurts.