A big advantage of the new logo is that it can also serve as a recognizable (in time) letter mark, without needing to write out “Oxford University Press”.
Whereas with the previous logo that’s not possible.
Whereas with the previous logo that’s not possible.
I'm a bit mixed about them moving to a sans-serif font, even as someone who usually prefers them, as I find for printed word serif can look rather wonderful but it's hardly the baddest of sins.