Semantic Web: Making Advertising More Relevant to Consumers

I'm not saying that I don't like the idea of web 3.0 but where's the reality? While its nice to believe that we'll all create APIs that will "talk" to each others APIs - currently we can't even agree on which programming language is the "best" much less the which data format should be used. I guess if we could get a standard set like the appliance industry does with electricity (120 Volts, 60 Hz, 3, 2-3 prong plug) then it might happen. I'm not even going to touch on the invasion of privacy...

"This is where the semantic Web comes in," Solomon explained. "Businesses finally understand the Internet, and recognize that advertising is a good business model - if you can make it work."

This guy's a genius. Trading hot dogs for cars is a good business model, too, if you can make it work. He's basically saying nothing. I wonder what his non sound-bite remarks were...

In my opinion, semantic web is way ahead of its time. I'm guessing it's about 5-10 years away from mattering.