Elon Musk: Twitter usage is at an all-time high
twitter.com
twitter.com
Before the acquisition, Twitter stated that it had to remove 500 000 inauthentic accounts a day. If the mass layoffs have reduced the company's ability to do that then the increase in spam accounts and traffic alone might be driving the apparent usage/mDAU increase.
It's possible some usage might be from people who left for Gab, Truth Social, and other platforms recreating accounts too of course, and it'll be interesting to see if that's the case and how sticky those are.
Anecdotally I'm seeing a lot of the non-US regular accounts I follow cut back on tweeting or leave entirely. It's also unclear whether that'll persist over the long term, but for now it's an interesting signal. Many of the US accounts have been temporarily more active because of the recent election.
It’s almost as if the establishment wants to pick a political fight with Elon…
Nor do I see Twitter really growing a whole lot in terms of new users, as it's already saturated the market. The idea that outraged techies leaving twitter will materially affect usage stats seems implausible to me. A platform with ~300 million monthly active users isn't going to notice this. Earnings growth depends on cutting costs or selling subscriptions. In this sense, what Musk did was what anyone else would have done. My impression is that Elon Musk surrounds himself with drama wherever he goes, but that doesn't mean slashing headcount and raising subscription prices wasn't the way forward. It was probably the only way forward, but a lot of the drama is squarely on Musk.