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There's the video metrics scandal: https://www.ccn.com/facebook-lied-about-video-metrics/

They lied to content creators about how much money could be earned by switching to video on FB. This bankrupted multiple businesses, including Collegehumor and FunnyOrDie: https://twitter.com/adamconover/status/1183209875859333120?l...

Zuckerberg was hauled in to US Congress more than once and was chastised for all kinds of wrongdoing. E.g. spreading foreign propaganda in US elections, encouraging extremist violence. FB chase for user engagement has made it into the modern version of a gladiatorial freak show. If broadcasting two one legged gladiators fight to the death will draw eyeballs, Zuckbot will do it.

They tried to connect people, but that didn't make money. So they pivoted to ads, but that didn't bring steady growth. So they fueled participation with tools like the Like button which stoked conflict from the start. Had they been cautious about their steps at any point then problems could have been avoided.

One word: maximizing advertising revenue