Article concerns the last half of 1999. It turns out Mac OS X development on PPC was shadowed on Intel (after all, since 1995 NeXTSTEP ran on Intel), but the rumor didn't appear until nearly 3 years later in Spring 2002, and it didn't really have any traction and quickly subsided long before Jobs' announcement confirming the rumor another 3 years after that in Summer 2005.[1] No one still expected it by then, but at the same time, no one was all that surprised. Business as usual that Apple kept a secret for 3 years, but it's pretty crazy how they somehow suppressed a true rumor for 3 years after it was published.
[1] https://en.wikipedia.org/wiki/MacOS#PowerPC–Intel_transition
I'm sure it was possible to get a lot of speed out of workloads that ran out of the on-chip cache, but I'm equally sure that it was easy to wind up constrained by memory bus bandwidth. I tried to convince myself to buy one and switch to OS X, but couldn't get past the architectural limitations. (Which were worse because I'd also have wanted to run Windows under emulation.)